Image Ad BMW Golf Cup International World Final 2012
Concept and design.
With the BMW Golf Cup International, BMW stages one of the world’s biggest amateur golf series. Golfers all over the world play for a place in the finale, which is held in Singapore in 2012.
Lead agency on- and offline media
Microsite for BMW Golf Cup International World Final 2012
Concept, webdesign and creation of the tournament visual.
For the world finale of the BMW Golf Cup International, the finalists once again have their own website. The log-in page shows the key visual of the tournament.
Lead agency on- and offline media
Viral action â€Can you beat me"
Creation of the banner campaign.
Via banners on relevant websites, Facebook, Twitter, YouTube etc. good amateur golfers are offered a unique opportunity to play against the top German golfers and BMW brand ambassador Martin Kaymer. The registration rate is higher than expected.
Lead agency on- and offline media
Tournament communication BMW International Open 2011
Concept. Design of all advertising materials.
At the BMW International Open 2011, the only European Tour tournament in Germany, the German star and BMW Brand Ambassador Martin Kaymer is the main focus of the tournament communication.
Lead agency on- and offline media
BMW Pro-Am Challenge 2011
Concept. Design of all promotional material (Advertisment, flyer, online banner).
Lead agency on- and offline media
Web Special BMW Golf Cup International World Final 2010
Concept and webdesign of the microsite.
For the finalists of the world’s biggest amateur golf series, a website is designed in order to communicate all the information about the location, country, game format and participants. The players are able to download souvenir photographs during and after the tournament.
Lead agency on- and offline media
Welcome Card BMW Golf Cup International World Final 2010
Concept and design of card and tournament visual.
Along with this card, the finalists of the BMW Golf Cup International World Final 2010 in Thailand receive their personal log-in for the tournament website.
Lead agency on- and offline media
BMW International Open 2010
Concept and design of all print material (Brochures, invitations, give aways, backdrops).
Guests for the BMW International Open in Munich in 2010 are sent their tickets along with an information brochure, all in a high quality folder.
Brochure BMW PGA Championship 2009
Concept and design.
The BMW PGA Championship is one of the world’s most important and prestigious professional golf tournament and is held in the traditional Wentworth Club. In order to capture the tension between the traditional and the modern in the brochure, the title is embossed with an elegant, puristic, 3D golf ball pattern.
Tournament communication for the BMW PGA Championship 2009
With the BMW Golf Cup International, BMW stages one of the world’s biggest amateur golf series. Golfers all over the word play for a place in the final, which is held in a different country each year – in 2008 in Argentina. For this event, we developed a gift box and a set of postcards entitled "Something to write home about."
© 2019 Celina Betz